Brenda K. Maceo
Vice President, Public Relations and Marketing
Brenda K. Maceo was appointed vice president of public relations and marketing effective August 8, 2011. Reporting to the senior vice president for university relations, she provides strategic direction and leadership for USC’s outreach and reputation.
Maceo’s prior experience encompasses more than 20 years in public relations and marketing. From 1993 to 2005, she was USC’s associate vice president for health sciences public relations and marketing, concurrently holding the title of senior associate dean at the medical school. In this capacity, she led the launch of the university’s first integrated health-care marketing campaign, orchestrated the rebranding of USC’s medical school as the Keck School of Medicine of USC, and directed development communications for fundraising initiatives in support of the Harlyne J. Norris Cancer Research Tower, Zilkha Neurogenetic Institute and a $2 billion fundraising campaign.
More recently, Maceo served as senior vice president of communications at City of Hope. Her six-year tenure encompassed the update of City of Hope’s organizational brand and the launch of its “canswer” advertising campaign. She also played a pivotal role in establishing ThinkCure, the Los Angeles Dodgers’ official charity, which supports cancer research at City of Hope and Children’s Hospital Los Angeles.
From 1988 to 1993, Maceo was an account supervisor at Manning, Selvage & Lee Public Relations, where she led national account teams for a variety of nonprofit and corporate clients, including Time Warner and Nestle.
She began her professional career at USC, serving for two years as a special projects assistant in University Public Relations.
Maceo currently serves as vice chair for public relations, public affairs and marketing for the Association of American Medical Colleges and Teaching Hospitals. She is also a philanthropy liaison for the Pasadena chapter of the National Charity League and has served as a public relations advisor for the California Institute for Regenerative Medicine.
She holds a bachelor’s degree from the USC Annenberg School for Communication & Journalism.
Last updated: 12/15/11